If you live in marvellous freakin' Melbourne you would've no doubt seen the 'Let your imagination guide you' advertisements on tv at some stage.
But for those who haven't I'll run you through it.
A visitor to the city is met at the station by a 12 foot giant who looks like he's just stepped out of the Phar Lap film (well a giant version of it anyway), and from there they proceed to explore the city. Visiting numerous spots where they meet two other people who also appear to have visible imaginations as 'guides'. One girl has a fairy, which is yeah, passable as fitting into the fantasy, imagination category, along with the giant from the Phar Lap film. But the other person that the man and his giant run into has, wait for it, a giant fish.
Okay, I get the fairy, I get the giant. But a fish? A fucking fish? What sort of a person has a fish as their guide, their inner imagination? Probably the same sort of person that has a blog dedicated to scrap booking and photos of their cats- which you'll see many pongee specimens of just by randomly scrolling through blogger.
I can just the imagine the creators of this ad sitting around the board room (all of them no doubt with their own blogs about scrap booking and their stupid snarly cats).
Heads grin and nod in unison when the giant is suggested.
Same goes for the fairy.
Then the smiles fade, the heads stop moving and the faces grow blank again as the noise from the street below can be heard again. They all look at each other empty of ideas.
Someone suggests a dog. "That's not imaginative" one pigheaded suit snarls.
How about a cat? More sneers.
A horse? Same response.
Blank faces look at each other in silence.
A small noise yanks one young buck's head upright towards the direction of the fish tank where a small gold fish has blown a bubble in defiance of not being fed yet.
A gasp, a suggestion and the heads are a-nodding and grinning again as 'fish' makes the list.
And another thing! Isn't it funny how of all the people shown romping through the city, only three of them had imaginations as guides? What the hell is that meant to insinuate? Only a tiny, minuscule majority have imaginations? That the rest of us are brain-dead bores who consume, fart then go to sleep to rest up for another day in conventional society that is giant, fairy and even fish free? I want answers!
If I had been in that board room I would've suggested one beast of a guide and one beast alone that wouldn't have sprouted from some inane object in the room (no offence to any fish reading this. Rusted Gumption- the fishes' friend), but from my very own imagination where a happy little guide lurks and comes out to play often.
I call him Gary the No-Nonsense Unicorn. (Gary the No-Nonsense Unicorn in his natural habitat before he was evicted for indecent exposure. How does a Unicorn naturally naked indecently expose himself you ask? You'll have to ask Gary)
Why is he No-Nonsense? Well it's his middle name for a start, and you'll have to ask his mama, Cheryl the Obnoxious Unicorn regarding that.
Gary the No-Nonsense Unicorn comes out to play often and doesn't just bound in to guide me, but lead me completely astray; he is solely to blame for everything bad I have ever done. Bad Gary, bad!
And he doesn't just meet up with me when we have made prior arrangements, as the people meeting up with their imagination guides quite clearly have, he comes the fuck over whenever the fuck he wants, leaving a path of destruction and overall unicorn poo in his wake.
But having said that, Gary the No-Nonsense Unicorn is more than just a horse with a rock-hard dildo on his head, he's my inner spontaneity and a ball of fun if you catch him just before he gets stoned/drunk. Despite my hating him when he rears his fat, obnoxious head at incredibly inappropriate times (i.e- at a funeral, telling me to do "Stax On" the coffin).
But everyone needs an inner imagination beast, otherwise you're just some zombie going through the motions of life and not really getting kicks out of the simple pleasures with dreams and ambitions; regardless of how mental your inner imagination beast may be (and no, a fish doesn't count).
But, back to the ad. If not Gary the No-Nonsense Unicorn, then why not Boris the Croc?
I'll assume you have all seen the brilliant four-wheel-drive ads with Boris the croc with attitude, "Fetch Boris", you know the ones.
Imagine if he was set loose as some person's guide in the city.
"No Boris! The Asian tourists aren't food! Yes I know it's an all you can eat Chinese restaurant."
What is with advertisers today?
A fucking fish for christ's sake.